Ford’s 170 UK crash repair centres are introducing new standards to match the increased complexity of new vehicles.
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“As vehicle technology advances, the capacity of repairers to fix more than one brand competently will decrease,” the automaker said. “For example, Ford models such as the new Mondeo, S-Max and Galaxy are constructed using highest strength steel and feature electronics including dozens of control sensors.
Such advanced vehicles currently account for about 5% of the repair centres’ business, but this is expected to top 40% within three years.
The automaker is meeting the challenge by launching a new premium standard for the repair network.
Measures include comprehensive new model training for technicians; sophisticated tooling including the latest generation of welding equipment to handle high strength steel; Ford diagnostic equipment to enable modules to be correctly replaced or reset; a repair certification scheme for customer reassurance; a lean production programme to optimise workshop capacity and job flow; an on-line bodyshop management system to allow job tracking by customers and insurers; full technical support from Ford specialists; increased integration with insurers’ operations to promote the centres for Ford repairs; and andependent annual audit of the network to ensure standards are met and maintained.
Ford customer service division director John Cooper said: “Ford’s renewed emphasis on its accident repair centre network demonstrates how our after-sales operation is raising its game.”
