Sources running a tape measure over Jaguar and Land Rover have been reported as saying Ford will not achieve the GBP3bn-plus ($US6bn) it hopes to raise from a sale.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


An accountant preparing details on the sale told the UK’s Daily Telegraph he believed the automaker would be lucky to get GBP1bn, due to the huge investment needed to re-structure the two businesses.


The paper said Ford may be forced to retain the companies but scale them down substantially, especially perennial loss-maker Jaguar, if it doesn’t get a satisfactory price.


A source told the Telegraph: “The seller [Ford and its advisers] keeps telling me that Jaguar and Land Rover are worth more than GBPP3bn. It’s not realistic. Even a cursory glance at the information available shows Ford can’t get one-third of this.”


The paper said Ford-appointed investment banks are considering all options but a sale is believed to be the company’s first choice.


The accountant reportedly said: “Not only will Ford not get as much as its hopes, but the company is a forced seller – which also drives down the sale price. I think they [Ford] are going to have to start lowering expectations.”


The Tele noted that private equity firms are considered the most likely buyers because they are seen as having the cash, and also the will, to tackle the restructuring needed at Jaguar and Land Rover in the face of what is likely to be union opposition.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact