The Ford Fiesta has been selected Diesel Car magazine’s Best Small Car of the Year 2010.

Ian Robertson, editor of UK publicaton Diesel Car said:  “The Fiesta is great to drive with terrific handling, precise steering and a supple well-judged ride. The blend of good looks, frugal diesel engine and funky interior design makes it a real winner in our eyes.”

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Mark Simpson, marketing director, Ford of Britain said: “This latest Fiesta is becoming another Ford icon. The British public love the Fiesta’s style but, as Diesel Car states, once they get behind the wheel, they love that experience too.”

Ford announced last month that Electronic Stability Programme (ESP) was standard across the Fiesta range.

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Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

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