Fiat Auto (UK) on Friday changed its name to Fiat Group Automobiles UK.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“This change is consistent with other affiliates and with the new corporate culture at the Fiat Group, and involves a new company logo which can be seen on the company’s latest product, the new Fiat Bravo, which goes on sale here tomorrow (30 June),” the automaker said in a statement.
It added the new configuration would not alter relationships with employees, dealers, and suppliers in any way.
“On the contrary, improved brand name recognition will promote better relations with the sales network, customers, and partners,” Fiat claimed.
Simultaneously, Fiat Light Commercial Vehicles in the UK is changing name and logo to Fiat Professional, also with the new Fiat logo underlined with a separate ‘Professional’ badge. This, Fiat said, shows both the brand’s identity as a part of Fiat Group Automobiles, and its obvious international vocation.
“The word Professional highlights the brand’s aspiration to give the image independent status, while at the same time accentuating its ability to respond to the needs of professional customers. The most obvious proof of this is the fact that it has represented a day-to-day ally in the working world for over a century, with a role in the economic and social development of many countries,” the automaker said.
Fiat Professional in the UK comprises 162 dealers, more than 70 of which are specialised, working to strict standards regarding the display of new and used vehicles, with workshops specialised in maintenance and repairs, and qualified sales personnel with specific training.
