Fiat Group Automobiles has priced the right hand drive Fiat 500, which goes on sale in the UK in January from GBP7,900 on the road (about $US16,500) to GBP10,700 for a top-spec car with larger engine, air conditioning and alloy wheels.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The engine choice is 69 bhp 1.2-litre and 100 bhp 1.4-litre petrol, or 75 bhp 1.3-litre MultiJet turbodiesel plus three different trim levels – Pop, Sport and Lounge.
Standard equipment in the entry-level Pop includes ABS anti-lock brakes with EBD, driver, passenger, side and driver’s knee airbags, radio/CD/MP3 player, power steering, electric mirrors, colour coded bumpers and chrome-plated door handles. The extensive options list includes ESP, glass sunroof, metallic paint and parking sensors.
Sport and Lounge versions start at GBP9,300, while specifying a larger engine in any trim level adds GBP1,400.
Standard equipment on both Sport and Lounge versions includes the Blue & MeTM hands-free media system, air conditioning and 15” alloy wheels. Sport specification includes a rear roof spoiler, fog lights, sports interior and dark tinted rear windows, while Lounge trim includes a split, folding rear seat and fixed glass roof.
The simple pricing structure means that any combination of car is possible – customers simply start with a 1.2 Pop and add £1,400 for a more powerful engine, £1,400 for a higher trim level, or £2,800 for any combination of both.
A huge list of ‘style options’ – created specifically to offer customers wide-ranging opportunities for personalising the interior and exterior of their vehicles – is also available.
Marketing director Elena Bernardelli said: “We wanted to create a classless car for everyone, that was not just about being a well-known badge, and with this pricing structure I believe we have introduced a model to the UK that will be within the reach of a wide range of customers.”
