The launch this week of www.ferrari.co.uk coincides with the 40th anniversary of Maranello Concessionaires Ltd (Ferrari UK) and fittingly reflects the unrivalled history of the marque as well as the advancements within the current model line up.
The web site has been designed to meet demand from owners, prospective owners and enthusiasts for an authoritative information source and official centre of news and views about the world’s most evocative motoring marque.
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The 13 sections which feature in the launch phase will be continually refined and enhanced in coming months to reflect feedback from visitors and the development of new areas of interest incorporating greater interactivity for those who are Ferrari fans at heart.
Ferrari’s 17 UK showrooms and 16 after-sales facilities are mapped out in the site’s dealership round-up, a previously-owned section summarises how ‘Formula Ferrari’, the UK’s approved used car programme, brings peace of mind benefits within the grasp of prospective owners, and Maranello Financial Services presents its range of flexible purchase packages.
From the 360 Challenge to Formula 1 and corporate track days, Ferrari’s time-honoured motorsport heritage also comes under the spotlight. And owners seeking their own triumph on the track will click to the Club Fiorano or Pilota Ferrari sections for news of the legendary driving courses and days where Ferrari customers learn optimum techniques under the watchful eye of professional drivers.
The launch phase of the Ferrari Emporium displays products which capture the spirit and passion of Ferrari; an exclusive collection available only from official Ferrari dealerships.
