Former Ferrari GB marketing director James Pillar (40) is joining Bentley Motors in the new position of director of marketing communications.

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Before Ferrari, he held marketing positions with Virgin Cars, Porsche Cars GB, Lamborghini and TVR.


Pillar’s appointment follows the decision of Mark Tennant, marketing & PR director, to leave the prestige Volkswagen group-owned after nine years with the company “in pursuit of other interests”, Bentley said in a statement.

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