Sir Digby Jones, who is due to step down as the Director-General of the CBI (Confederation of British Industry) at the end of June, is joining Ford of Europe and the Premier Automotive Group as a part-time corporate and governmental affairs advisor from 1 October, 2006.

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Sir Digby will provide Ford Motor Company’s operations in the UK and Europe with strategic input on global political, business and trade issues.


“Sir Digby has a depth of knowledge, strategic mindset and an ability to communicate – qualities which are hard to beat in the business world,” said Lewis Booth, executive vice president for Ford Motor Company overseeing Ford of Europe and Premier Automotive Group.


“I believe his ability to instil passion and his wise counsel will be invaluable assets to Ford Motor Company’s management teams here in Europe, and I’m delighted Sir Digby is joining us.”


Sir Digby Jones said: “I am excited at the prospect of working with Lewis and his fantastic leadership team at Ford of Europe and with all the PAG brands.  I’ve been a loyal Jaguar customer for years and as a born and bred Brummie, I am a passionate advocate of the British motor industry.”

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