Cars of the future will be more like robots as a result of the population migration to large cities and the impact this will have on driving patterns, former Ford chief technical officer Richard Parry-Jones, who now co-chairs the UK Automotive Council, told a conference in London.

“The driver will progressively hand over more control to autonomous systems within the car. There will be high-precision traffic controls, vehicle platooning, more efficient use of infrastructures and zero accidents,” he added. “Energy use, emissions, productivity, journey times and reliability will all be much better.”

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

On the power systems likely to dominate in future, he said: “There will be a shift from fossil fuels to electricity, but I think that battery progress will be slow. The internal combustion engine will change roles to that of a highly efficient range extender.”

At the moment, half the world’s 7bn people live in vast urban areas – but by 2050 the population will have grown to 9bn, 70% of whom will be crammed into cities, delegates to the Frost & Sullivan Urban Mobility conference were told.

Car companies will need to stop thinking of themselves as vehicle manufacturers and instead become providers of mobility services in response to this.

 “There will be no need to own a vehicle,” said Tony Douglas, the man responsible for the sales and marketing of the new BMW i alternative powertrain sub-brand. Instead, urbanites will rely on a mixture of public transport, cycling, walking and car-sharing schemes to get around. And they will expect to integrate all these mobility options seamlessly via a smartphone.

“The smartphone is the key to tomorrow’s mobility,” said Robert Henrich, the CEO of Daimler Mobility Services. Daimler and BMW are leading the way in what was described as “a revolution in the chain of mobility”. Volkswagen, Renault, Nissan and Ford are also edging into wider mobility options.

Daimler now has its car2go on-demand hire system up and running in 21 European and North American cities, and has developed a smartphone app, called moovel, integrating alternative forms of transport. In Stuttgart it is trialling another app which tells users all the options they have to get to where they want to go.

BMW has spent EUR100m on what it calls i ventures, which include car sharing schemes, help for drivers looking for somewhere to park and access to other forms of transport. “The lines between public and private transport will disappear,” forecast the head of BMW mobility services, Markus Schramm.     

The number of people in global car-sharing schemes is expected to grow from 2m today to more than 26m by 2020, which will involve a fleet of 500,000 cars. It will be fuelled by 30-something professionals who have no desire to own a car, but who want access to one when they need it. Each car involved in a sharing scheme is reckoned to cost the auto industry 10 sales to private customers.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact