BMW plans to hire several hundred electronic and electrical engineers this year as it attempts to improve the reliability of its vehicles, the Financial Times reported.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The newspaper said on its website that the recruitment of 300-500 engineers follows the company’s creation last year of 300 new engineering posts, mostly electronic and electronic specialists, last year.
The FT noted that car companies, particularly BMW’s rival Mercedes-Benz, have had problems with reliability in their initial use of advanced electronics in their vehicles.
The newspaper also noted that BMW’s $US68,000-$117,000 7-series model was earlier this month rated by the influential Consumer Reports magazine as the least reliable car after a year on the road in the US.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
