Kevin Rose has been named the new board level sales and marketing chief at Volkswagen-owned Bentley Motors, transferring from his previous post heading sales at the FAW-VW joint venture in China.

He succeeds Alasdair Stewart who is now Skoda UK’s brand director.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Rose has extensive international sales experience after 30 years with group brands. Before China, he was based at head office in Wolfsburg as a top sales executive responsible for North and South America and key global markets outside Europe including Russia and India. He is also a  former managing director of both Seat and Audi UK units. 

The 55-year-old Briton starts at Bentley on 1 May.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact