Avis is now offering UK customers the chance to rent a Toyota Prius from London locations.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The hybrid vehicle is offered through Avis Prestige and is exempt from the congestion charge.


The launch of the 20 Prius vehicles onto the UK fleet follows the announcement last February that Avis Germany introduced natural gas VW Tourans to its fleet at 19 locations in 15 cities across the country.


Avis Portugal introduced hybrid cars to its fleet in 2005 and currently operates 50 across the country, reducing its CO2 emissions by over 50 tonnes. Avis Scandinavia also offers customers the chance to rent environmentally friendly vehicles with over 400 ethanol-powered Saab 9-5 BioPower cars, 75 Ford Flexi-fuel and 20 Toyota Prius vehicles on its fleet.


“The expansion of our environmental offerings across Europe is an important part of our commitment to driving real change in the industry,” said Daniel McCarthy, commercial director, Avis UK.


“Our environmental commitment has been palpable since we launched our relationship with The CarbonNeutral Company in 1998 and within the past five years Avis Europe has offset 76,500 tonnes of CO2 through a combination of forestry and climate friendly projects.”


Avis said it was the world’s first carbon neutral car rental company. It has also dedicated one tree planted in forests throughout the UK for every car in its rental fleet. In the UK, Avis customers are able to choose to offset the CO2 emissions of their rental online.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact