Coinciding with the launch of the fully redesigned second-generation cars in the UK last weekend, BMW’s Mini unit has come up with a new ‘cuckoo clock’ design for its ‘Mini Collection’ range of gifts and accessories sold through dealerships.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The latest clock is an update of the popular predecessor: every hour, on the hour, a detailed 1:93 scale chilli red Mini sets off on a quick round trip, circling the speedo-like clock face to the sound of the horn and engine.


If just-auto recalls correctly, the previous version also featured a model Mini – but that one emerged from its garage – with appropriate sound effects – on the hour.


The new clock costs GBP69.95 in the UK.


The previous version – launched with the first generation Mini in 2001- clocked up over 10,000 sales.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact