The Gulf News reports that frequent promotions by manufacturers are harming the local industry’s profitability and are an indication of underlying depressed market sentiment.

K. Rajaram, chief executive of Dubai-based Al Nabooda Automobiles – which represents Porsche, Audi and Volkswagen – told the Gulf News: “There is one or more promotion happening every other week, and dealerships are forced to be part of one or the other.”

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

He added that the ‘situation in the UAE is still not as bad as in some of the other Gulf states, especially Oman where cars are virtually being given away for free’.

Rajaram also told the newspaper that he is forecasting a flat year for the UAE market.

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now