Toyota has set an annual sales target of up to 350,000 units per year for the newly-launched Prius hybrid car. The car is now in its fourth generation, with cumulative global sales of 3.6m units since it was first launched in 1997.

The automaker remains upbeat about the Prius' sales outlook despite falling oil prices making conventional cars more competitive. Last year, a total of 240,000 units were sold – mostly in Japan and the US.

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The new model claims an improved fuel consumption of 40.8 km/litre in Japan, or close to 96 miles per gallon. This is achieved with an improved battery pack and engine, lower wind resistance and lighter weight.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

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Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

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