Toyota says its Toyota Research Institute-Advanced Development, Inc. (TRI-AD) – a software centre for autonomous driving tech – will begin full-scale operations in all areas of the new office that opened in July of this year.
Toyota Research Institute-Advanced Development Inc. (TRI-AD) is developing software for automated driving at Toyota Motor Corporation. Toyota’s says its mission is to create world-class technology and build the safest car in the world, as well as strengthening coordination with the research results of Toyota Research Institute (TRI) and research and advanced development within the Toyota Group. Activities include developing automated driving software, leveraging data-handling capabilities and creating a straight line from research to commercialisation’.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
TRI-AD aims to create safe mobility by bridging Silicon Valley’s innovation with Japanese craftsmanship. At the same time, Toyota says the TRI-AD ‘will leverage our location in Nihonbashi to also become a bridge between people, technology and culture’.
As part of these activities, Toyota says it has created an in-house “Dojo”. This program is designed to enable members to ‘acquire the mindset and skills that are always needed for a rapidly changing technology landscape; and will be made available to the public in the future’.
Toyota says the new office was designed to provide a facility for high-technology research and development engineering, as well as a fun and innovative environment for employees. With “Inspiration”, “High Productivity” and “Happy Work” as three pillars, Toyota says it has ‘incorporated many novel ideas proposed directly by our employees via “Hello New Office Workshop” meetings’.
As well as the “Dojo” training centre, Toyota says there are multiple dining spaces that provide healthy meals, and spaces that ‘enable members to feel refreshed both physically and mentally’.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
