Toyota has launched its all-new Aqua model in Japan.

It follows the first-generation Aqua that was made at the Iwate Plant of Toyota Motor East Japan, Inc. (then, Kanto Auto Works, Ltd.) in 2011, the year of the Great East Japan Earthquake.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

With a “desire to greatly increase hybrid-vehicle familiarity”, as well as in pursuit of “creating a compact car for the next 10 years”, the Aqua combined the practicality of a compact car with the fuel efficiency and quietness of a hybrid electric-only model – at an affordable price, Toyota maintains. Since its launch, more than 1.87 million units of the Aqua have been sold, contributing to a claimed overall reduction in CO2 of approximately 12.4 million tonnes.

Toyota maintains that the new Aqua is approximately 20% more fuel efficient than the previous generation model.

Toyota says the new Aqua is the world’s first vehicle to use a high-output bipolar nickel-hydrogen battery as an electric drive battery. Compared to the nickel-hydrogen battery equipped to the previous-generation Aqua, the new battery realizes approximately twice the output; it also delivers improved accelerator responsiveness, and enables smooth, linear acceleration from low speeds. In addition, the speed range at which the all-new Aqua can operate on electrical power alone has been expanded, allowing the vehicle to run on electricity alone, without engaging the engine, in a wide variety of urban scenarios, it is claimed.

The Aqua also comes with a 100-volt (alternating current)/1,500-watt accessory power outlet and an emergency power supply mode that allows electricity to be drawn from the vehicle for external use during blackouts.

Toyota’s latest Aqua is also offered via the KINTO ONE car subscription service; customers can sign up either online or at Toyota dealers. The Aqua is available from 19,580 yen per month (including tax) when using the seven-year lease plan.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact