Toyota has announced a $1.3bn investment at its flagship US Kentucky factory for future electrification including assembly of a new, three row battery electric SUV for US sale.

The project brings the plant’s total investment to around US$10bn.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The investment “supports” previously announced future BEV assembly at the complex and adds a battery pack assembly line using batteries supplied by Toyota Battery Manufacturing North Carolina.

The Kentucky plant opened in 1986 and now employs 9,400 people.

“The announcement reflects our commitment to vehicle electrification and further reinvesting in our US operations,” said Kerry Creech, president of Toyota Kentucky.

Since 2021, Toyota has announced new investments totaling $17bn into its US manufacturing operations to support electrification.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact