TomTom has launched Go Essential, a connected sat nav with hands-free calling, voice control, compatibility with Siri voice recognition software and Google Now service, interactive screen and magnetic mount.
Also included are lifetime Europe maps and traffic updates, with a six-month trial of TomTom Speed Cameras.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The built-in Wi-Fi means drivers no longer need to connect to a computer to get the latest maps and software updates.
“TomTom GO Essential is the second product in our new simplified product line-up,” said TomTom Consumer managing director, Mike Schoofs.
“With this introduction, we are now able to offer a better-connected driving experience, pre-planning capabilities and TomTom Road Trips to a broader audience.”
TomTom Go Essential has access to route sharing community, TomTom Road Trips, a free platform which lets travellers discover driving routes and personalise them.
TomTom Road Trips works with TomTom MyDrive, TomTom’s existing online route planner.
With TomTom MyDrive, consumers can pick a route and search for locations on their smartphone or computer and sync it with their sat nav.
