The good old British Mini is still hitting the high spots in Japan as the country’s love affair with the model, which goes back to the original – first built more than 50 years ago – continues.

Ian Robertson, BMW Group’s sales and marketing supremo, said: “The Mini really is enjoying great success in Japan and while some of that is down to its heritage, I think we have proved that it is more than just a cute British car. It’s a global brand that pretty well invented the small premium segment.”

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Robertson was in Tokyo for the Japanese unveiling of the new coupé variant and was confident customers would love the latest member of the family just as much.

He added: “This year to the end of October we have sold 230,000 Minis worldwide, up 23%, and, over the same period, we have sold 12,000 in Japan.”

Just Auto Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now