Thailand’s new vehicle market continued its steep decline in April with sales falling by over 26% to 54,085 units from the already depressed 73,242 units sold in the same month of last year, according to data collected by the Federation of Thai Industries (FTI).

Cumulative four month sales fell by more than 15% to 251,845 vehicles as Thai consumers struggled with heavy debts and depressed commodity prices continued to affect rural incomes.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Exports of built up vehicles increased by close to 18% to 82,130 units with strong growth in passenger car shipments to markets in Europe and North America more than offsetting sluggish overseas demand for pickup trucks. 

Cumulative four month exports increased by 13.6% to 410,362 units – worth around THB186bn (US$5.5bn).

Vehicle production fell by 2.2% year on year to 123,968 units in April but was 0.7% higher at 648,508 units in the first four months of the year.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact