New vehicle sales in Thailand rose by 21.5% year-on-year in March to a new record high of 110,928 units, according to data released by the Federation of Thai Industries (FTI).

The local automotive industry continued to recover from last October’s devastating floods, which affected vehicle output for much of the last two quarters.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Vehicle production increased by 11% to an all time high of 190,935 units in March, as manufacturers continued to reduce the orders backlog which has built up over the last five months.

Vehicle exports rose by 4.9% to 89,815 units in March, for a total value of THB 42.17 billion (USD 1.36 billion).

With Honda Motor resuming full production at its Ayutthaya plant in the last week of March after more than five months of inactivity, the FTI expects vehicle output to bounce by close to 40% year-on-year in the second quarter to 477,000 units.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact