Toyota is planning a reduction of prices of vehicles made in Thailand. This is a fundamental element in a bid to raise its market share in Thailand, according to the president of its Thai subsidiary.
Yoshiaki Muramatsu of Toyota Motor Thailand Co. told a news conference late Wednesday(16/08/00), that the company will be able to cut prices of its locally produced vehicles by purchasing all of its parts domestically. Local parts are less expensive than imports from Japan.
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The aim is to boost domestic market share to 35 percent from the current 29 percent by 2003.
Toyota Motor Thailand uses about 80 percent domestic parts in its pickups and 55 percent to 87 percent in its passenger car models.
