Mazda Motor Corporation has started production of the 2 –  Demio in Japan – at its new passenger car plant at AutoAlliance Thailand (AAT), its joint venture manufacturing facility with shareholder Ford.

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Cars assembled at AAT will be sold mainly in ASEAN markets and the Thai-produced 2 will be one of the company’s core products in the region with sales targeted at around 20,000 units a year.


Senior managing executive pfficer Masazumi Wakayama, said: “The Thai-produced 2 will be a key element in Mazda’s future growth in the ASEAN region, which is continuing to see growing demand for small cars. We consider that the model will also play a pivotal role in [our] global strategy.”

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