Honda Motor launched the Indonesian-made Freed small MPV in Thailand on Wednesday, taking on the Toyota Avanza which has been on the market for five years and is also produced in Indonesia.

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The vehicle will be displayed at next month’s Bangkok Motor Show.


The vehicle is powered by a 1.5L engine and is priced at between THB 894,500 and THB 1.074 million, depending on equipment level. Prices are based on next-year’s expected zero import tariffs.


The more basic Avanza is a rear-wheel-drive model based on a commercial vehicle chassis, and is much cheaper at between THB 570,000 -740,000.


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