Hino Motor is building a new diesel engine production line at its Chonburi plant in Thailand, according to Takeo Saito – president of local distributor Hino Motor Sales Company. Engine assembly at the new facility is scheduled to begin in mid-2010 and will replace imports from Japan.

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The locally-made engines will use parts sourced from within the ASEAN region, will allow Hino to raise local/regional content in its trucks to over 40% – a critical level which will allow the company to export CBUs to other ASEAN markets at 0-5% import duty.


Only Isuzu Motor currently makes engines in Thailand for trucks other than one-ton pickups. Hino’s Chonburi plant currently makes light trucks of up to 3.5 tons GVW – mainly for domestic sale. Last year it began exporting to India following the free trade agreement between the two countries.


Truck sales in Thailand, excluding one-ton pickup trucks, fell by 4.8% in 2009 to 17,044 units, according to Saito-san, while local Hino sales amounted to 6,923 – down 3.2%. For 2010, he expects the overall market to grow by over 11% to around 19,000 units – of which 8,000 units would be Hino trucks.


Tony Pugliese

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