Ford has started production of the Focus at its new, US$450m plant at Rayong in Thailand.

Peter Fleet, president, Ford ASEAN, said the Focus is one of eight vehicles the company is bringing to the region by mid-decade. The new model goes on sale in Thailand in August and Fleet added: “The Focus will expand our appeal to a whole new generation of Ford customers in Thailand and across this region.”

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The Thai plant becomes the fifth Ford facility globally to produce the new Focus, with the Rayong-built models destined for the local market and export across the ASEAN region, Australia, New Zealand and South Africa, strengthening the country’s role as a volume production and export hub.

The Focus is the first model to be built at the highly-flexible Thai facility, which is capable of producing up to six different models simultaneously.

Just Auto Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now