Ford and affiliate Mazda will invest an additional 21 billion Baht ($US500 million) in their joint venture AutoAlliance Thailand (AAT) over the next several years to support new vehicle programmes and expansion of the plant’s capacity.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Within the next three years, AAT will launch new vehicles and invest in facility upgrades, additional tooling and engineering, as well as an expansion of the plant’s capacity to 200,000 units (both CBU and CKD), up from the current 135,000.

Industry data compiled by Ford indicate that the majority of global growth from 2004-2010 will be in Asia, and most of that growth will be in ASEAN, China and India. An integrated ASEAN is expected to reach 1.6 million vehicles in 2005 and 2.3 million by 2010. By 2005, ASEAN is forecast to be the sixth largest regional market after North America, Western Europe, Japan, China and South America.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact