Tata Steel in Europe has appointed Karl Haider as chief commercial officer, replacing Henrik Adam, who became CEO of Tata Steel in Europe in June this year.
Haider joined Tata Steel in Europe in 2011 as director, Downstream Operations.
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He started his career in the steel industry as an apprentice at Voestalpine in 1981and went on to study Technical Chemistry and Business Economics at the Johannes Kepler University in Austria.
From 1997, Haider filled a number of commercial roles, including product manager and sales director at Dutch chemical company, DSM from 2001 until 2006.
He then returned to Voestalpine, first as project manager and then as member of the Executive Board of the High Performance Metals division.
“These are challenging times for the European steel industry,” said Haider. “However, we have the capability and the determination to succeed, to deliver on our promises and to grow stronger for the future.”
Tata Steel has production in the Netherlands and UK and manufacturing plants across Europe.
The company supplies steel products to markets including construction and infrastructure, automotive, packaging and engineering.
The Tata Steel has an annual crude steel capacity of 33m tonnes.
