New vehicle sales in Taiwan increased by over 12% to 423,829 units in 2014, from 378,456 units in the previous year, based on registration data released by the Ministry of Transportation and Communications.

The total exceeded industry expectations for the year, with a flurry of activity at year-end as buyers were encouraged by falling fuel prices.

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Toyota and Lexus distributor Hotai Motors sold close to 139,000 vehicle last year, to claim a market share of 32.9% share of the market. The company expects buoyant sentiment to drive sales higher this year, to in excess of 430,000 units.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

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Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

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