Paul Willcox, who has been with Nissan for 21 years, has left the company’s European division amid speculation that he could be heading for Volkswagen’s UK operations.

Willcox, 49, has been head of sales and marketing for Nissan Europe for two years. He was previously head of Nissan UK.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Volkswagen UK’s boss Simon Thomas, another Nissan veteran, was earlier this month promoted to head of global marketing for the VW Group and its namesake brand.

Nissan announced on Friday that Willcox will be replaced by Guillaume Cartier, adding that Willcox “has decided to leave the company to pursue other professional opportunities”.

Cartier, who takes up his new post on 1 September, is currently vice president of sales for Nissan Europe which has its headquarters in Rolle, Switzerland.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact