Vauxhall
will remain the main General Motors brand in the UK, GM president and CEO Rick
Wagoner said at the Geneva Motor Show today.
GM Europe’s products are sold under the Opel brand in Europe, including the
Republic of Ireland but Wagoner said there are no plans to re-introduce the
German marque to the UK. The cars would continue to be sold uniquely as Vauxhalls
in the UK.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
"Vauxhall’s our key brand in the UK and that’s not going to change going
forward," Wagoner said.
"The people in Britain are doing a great job presenting us with innovations
such as their very effective use of the internet – those innovations will keep
Vauxhall strong in the UK.
Wagoner said the Vauxhall brand was "robust and well" and GM was
confident it had a good future in the UK.
"Changing the brand [in the UK] doesn’t fit into the structure we have
or the direction we take," Wagoner said.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
