Scania is targeting annual sales of 10,000 buses and coaches, although it has not given a time-frame. Last year Scania sold 5,800 units, an all-time high.
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Hans Hansson, Senior Vice President Buses and Coaches, said that Scania will achieve the growth “by broadening our assortment of products and services and by growing in existing markets, but also by investing in new markets.” Hansson was speaking at a presentation of Scania’s new bus and coach range in Sweden.
“Although order bookings so far in 2006 have not been as good as last year, I am confident for the future. We will further strengthen Scania’s position as one of the leading manufacturers of complete buses, while ensuring that our bus business enjoys continued profitable growth,” Mr Hansson emphasised.
While Scania is strong in the Nordic countries, Spain and the UK, it can improve its position in marjor markets such as German and France, said Hansson. Further growth is expected to come from eastern and central Europe.
Scania’s growth strategy includes an increased presence in populous markets outside Europe.
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By GlobalData“In Latin America our greatest focus is on Brazil and Mexico, where we will continue to refine our product concept. Especially for city buses, we see major potential.”
In the city bus markets in Hong Kong and Singapore, where Scania is well represented, Hansson foresees a continued positive trend.
In the long term, China and India are also attractive bus markets for Scania, since the demand for buses with high-technology content will increase as economic development continues.
Hansson said that the trend for customers to buy a complete bus from a single supplier is growing. “Customers want a partner that can offer an overall solution. So we will deepen our collaboration with selected bodybuilding companies that deliver high-quality products, with the Scania organisation assuming responsibility for supplying parts, service and maintenance.”
Today Scania works together with its own subsidiary Omni in city and intercity buses and Spanish-based bodybuilder Irizar when it comes to tourist coaches. Mr Hansson does not rule out closer collaboration with additional bodybuilding companies.
