Saab will unveil a new ‘Sport-Hatch’ concept car claimed to challenge the distinction between traditional hatchback and wagon body styles at next month’s Frankfurt motor show.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


This latest concept – Saab seems to manage one per European motor show – is a sporty, five-door, four-seat car said to offer driver-focused performance and innovative versatility features, all packaged in a ‘fastback’ shape that draws its inspiration from the Saab 9-3X ‘cross-over coupe’ concept first seen last year.


Powered by a high performance 250 bhp, 2.0-liter turbo engine, the 9-3 Sport-Hatch Concept signifies Saab’s intention to enter the mid-size wagon segment with a sporty product that reflects the GM unit’s tradition for designing versatile 5-door models.


The concept team, under executive director of design Michael Mauer, has expanded a number of exterior and interior design themes from the 9-3X concept car.


“We have promised the largest product offensive in our history,” said Saab CEO Peter Augustsson, “and with all the products that we’ve shown in the last two years, it’s obvious that we’re keeping that promise. This concept car isn’t just a show car. It demonstrates our intent to continue to evolve and expand the 9-3 model line.”

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact