Saab has redesigned the cockpit of its 9-3 range for the 2007 model year.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The dash, instrument displays and controls have been given a cleaner and sharper look to improving driver interaction and communication.


The main instrument panel, including new ‘infotainment systems’ now the same US-style as used in the Saab-built, 9-3-based Cadillac BLS sold in Europe, is now framed by a matte chrome line, with the same finish given to all key controls, which are now rotary in function.


“In overall visual effect, the new cockpit is a modern interpretation of the look of the classic, first generation Saab 900 main fascia, while the move to rotary controls also reflects a design theme found in the 9-5,” Saab said.


Designers focused on rationalising the number of separate information displays and single-use buttons. As a result, all key driver information is now presented in the main instrument cluster, eliminating the need for the previous high level supplementary display on top of the main fascia. This centralises driver information and warning messages to a single zone, in the lower portion of the speedometer, improving communication as well as the aesthetics.


For the same reason, the ‘Profiler’ facility, offering driver pre-sets for a wide range of functions is now operated via steering wheel buttons, instead of a push/select fascia knob, with on-screen prompts and selections shown in the main instrument display. Automatic climate control modes, the clock/alarm, speed scale illumination and, where fitted, the anti-theft alarm, parking assistance, rain sensitive wipers and heated seats can all be tailored in this way.


The main instrument dials and signature air vent controls are now also finished in matte chrome trim. The instrument graphics are given a sharper, clearer look.


Dual-zone automatic climate control is now standard on all models. The simplified display panel features rotary controls and fewer buttons.


The rest of the interior is unchanged across the range, except for the addition of a matching trim insert on the glove box lid.


A new Bluetooth phone integration system replaces the previous in-car integrated phone option.


The phone can be operated by voice control or steering wheel buttons, with call information shown in the main instrument display. For recharging and connection to the car’s external antenna, a phone dock in the centre console is available.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact