It’s not exactly a full-on illumination, but Volvo has revealed a first glimpse of the Volvo S60 Concept car which will be unveiled at the Detroit Motor Show in early January 2009, giving an indication of what the all-new Volvo S60 will look like when it’s launched in 2010.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


“We both can, and dare, to deliver more exciting and more dynamic designs while maintaining our lead position in safety. The concept car shows part of our future, it’s a hint that the all-new S60 will be one of the strongest contenders in the CD premium segment,” says Stephen Odell, President and CEO at Volvo Cars.


“The concept car’s design gives a visual promise of enthusiastic driving characteristics and I can assure you that the all-new S60 will deliver a sporty drive like no Volvo before,” says Stephen Odell.


The sleek coupe-like roof line is accompanied by new shoulder contours, a ‘double wave’ from the headlamps at the front of the car to the tail lamps at the rear.


“The inspiration comes from the Swedish coastline’s cliffs and seas,” says Volvo Cars’ design director, Steve Mattin.  He adds: “The concept car’s exterior gives a clear indication of what customers can expect of the all-new S60. On the inside we’ve been even more daring – there the focus has been on creating a vision of the future.”


Among the interior features is a floating centre stack made of hand-crafted Orrefors crystal. It is shaped in a graceful, transparent wave from the instrument panel all the way to the rear seat backrest. The crystal panel appears to float above the centre stack’s ergonomically designed functionality and it rests gently on rubber pads.


“In a concept car the aim is to give your imagination a free rein and our iconic super-slim centre stack was the perfect object. Using pure crystal is a thrilling experiment. We may well see interior features in crystal-like materials in the future,” says Steve Mattin.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact