Fuji Heavy Industries is changing its company name to Subaru Corporation to reflect the brand of cars it makes from 1 April, 2017.
Renaming ceremonies were held on Friday (31 March) for employees at the company's head office in Ebisu, Tokyo and three other domestic facilities.
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The redesigned Impreza launched in Japan last October and a large scale model of the advanced variant of the 412EPI helicopter were displayed at the head office ceremony to symbolise Subarus commitment to growth as a distinctive global brand in the automotive and aerospace industries.
Commemorative leaflets and newly produced group lapel pins were distributed to employees.FHI president and CEO Yasuyuki Yoshinaga said: "We have long strived to make excellent products. In recent years, our effort has been expanded from making good products to delivering distinctive value which only Subaru can bring to customers. This change in company name declares Subaru's determination to thrive as a brand that delivers value."
