Ssangyong Motor said it was ready to re-launch the brand in the Philippines after exiting this market in 2009, according to local reports.
The South Korean automaker, owned by India's Mahindra and Mahindra, signed a distribution agreement last December with Ssangyong Berjaya Auto Philippines, a local unit of Malaysia's Beraja Auto group.
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Earlier this year, Ssangyong participated in the Manila International Motor Show where it showed the Korando, Rodius and Tivoli SUVs. The Tivoli is expected to be the company's main model in this market.
The vehicles will be imported completely built-up (CBU) from South Korea as soon as the company can benefit from the Korean-Asean free trade agreement that provides for import tariffs to fall to 5%.
The company said earlier this year it would service older Ssangyong models sold by the previous distributor and also imported through grey market channels since then – including the Musso SUV and MB100 vans.
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By GlobalData
