SEAT says it ended the third quarter with an aggregate sales increase of 10.5%, and 294,000 vehicles delivered, 27,900 more than in the same period of 2013 (266,100).
The main driver of the sales expansion is the Leon range. Deliveries of this model series have increased by 57.9% to 115,700 units for the year to the end of September (2013: 73,200). The ST (estate), launched at the end of 2013, has sold 32,700 units so far this year. The Alhambra, with 17,000 vehicles (2013: 14,100) has also made gains.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“For the second year in a row we have grown above 10%, and we expect to maintain this rate during the fourth quarter. The Leon family is a clear success, and in this last quarter we are going to add to it the new X-PERIENCE, the off-road look version. The Leon has already become SEAT’s second pillar,” says company president Jürgen Stackmann.
Andreas Offermann, vice pesident for Sales and Marketing, highlighted an improvement in the brand’s main European markets. “SEAT is increasing above 20% in the United Kingdom and Italy, and more than 10% in Spain and Germany. In Portugal sales have almost doubled, and in Eastern Europe we are growing by 55%. The improvement in our results is based on a solid and ever-increasing range coupled with a stronger presence in Europe”.
