Launching the Captur is proving to have been a masterstroke for Renault: the company now says it needs to add a third shift at its Valladolid plant to meet demand.
The Spanish plant was for years vastly underutilised due to two reasons: the failure of the Modus to reach overambitious sales targets, and lower than hoped for demand for the Twizy. Now, it is to gain a night shift from October. Captur production began there in February 2013 at the rate of 350 cars a day, with a second shift added four months later. The move to a third shift will also mean the creation of 450 jobs, Renault notes.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
In addition to the Twizy and Captur, Valladolid also makes a version of the latter CUV for export to South Korea, where it is marketed as the Samsung QM3.
