Spain’s Sino Motors, which distributes Indian vehicle brand Mahindra in Spain and Portugal, has hired former MG Rover Portugal chief executive Jose Boieiro to lead its expansion in the country.
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Boierio, who manged Rover Portugal from 2000 to 2003, will be in charge of setting up Mahindra’s dealer network and marketing the brand in Portugal, Sino said in a statement.
Mahindra hopes to sell 300 cars in Portugal this year and control 1% of the country’s SUV market.
On Boreiro’s watch, Portugal became one of the strongest-selling markets for Rover in Western Europe, Sino said.
Ivan Castano
