Ford has shown its ‘Ka Concept’ which it says is the company’s vision for a “practical all new global small car”.
The five-door concept was revealed in Europe by Stephen Odell, Ford executive vice president, Europe, Middle East and Africa, at a special event in Barcelona attended by about 2,500 Ford dealers, employees and journalists.
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Able to seat five comfortably, Ford says that the Ka Concept is equipped with technology usually found in larger cars. MyFord Dock enables occupants to store, mount and charge mobile devices such as phones and satellite navigation systems; SYNC with Voice Control and AppLink enables drivers to activate apps, play music and make phone calls, while keeping both hands on the wheel and eyes on the road.
“The Ka Concept builds on Ford’s small car expertise and success to offer the design and technology customers worldwide will be looking for over the coming years,” Odell said. “Consumers increasingly expect to seamlessly transfer their mobile devices from home, to car, to workplace, and the Ka Concept shows how technology enabling them to do just that, will be extended to an attainable small car.”
A production version of the Ka Concept will reach European showrooms in a couple of years.
