Electric car company Think and its Spanish distribution partner Going Green are eyeing growth in the Spanish car market.
Think says that it has embarked on relationships with several new customers on the back of recent promotions and the introduction of air-conditioning as standard to the Think City model.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The firm cites a new scheme launched by Madrid City Council named ‘Madrid Avisa!’ – whereby Madrileños contact the service should they require council maintenance services in the city. Madrid Avisa’s 72hrs rapid response commitment is delivered using zero emissions vehicles, with a fleet of Think City EVs and electric scooters.
One of Europe’s largest electricity suppliers, Iberdrola, has also recently taken delivery of its first fleet of Think City EVs, to be used as courier cars in Madrid, Valencia and Bilbao. The company has committed to replace 40% of its total internal combustion engine fleet.
In addition, Spain’s car-share company, Cochele, has purchased several new Think City EVs. Introduced in Seville initially, the new service offers residents and visitors to the city the use of a Think City for zero-emissions trips.
Think adds that ING Car Lease and Zardoya Otis have also just taken delivery of their first demonstrator Think City models for initial tests in Madrid, with a view to rolling out the use of EVs across the country in the coming months.
“Electric vehicle sales got off to a modest start in Spain, but now that the Think City is readily available and fully air-conditioned, the Spanish appetite for the world’s best-selling electric car is growing fast,” said Michael Lock, Think’s Chief Marketing Officer.
