South Korean steelmaker POSCO is looking to expand its automotive steel business in the US by setting up a technical centre in Detroit this year.

The decision to increase its focus on the US automotive steel market follows a statement by group chairman Kwon Oh-joon last month underlining the importance of the automotive steel sector to the company’s profitability. Automotive steel has become the biggest contributor to the group’s bottom line. 

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The new technical centre will focus on expanding the group’s business with the US Big Three automakers which have most of the production operations located in Detroit.

Posco produced 8.3m tons of automotive steel plate worldwide last year, to claim third place behind India’s ArcelorMittal and Japan’s Nippon Steel & Sumitomo Metal Corporation. 

Posco is facing greater competition in its home market from Hyundai Steel which is driving the group to increase its sales in overseas markets. Posco now generates around 70% of its automotive steel revenue from overseas clients, including General Motors, Volkswagen and Toyota.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact