Top overseas executives at Hyundai and Kia have been replaced following a slow first quarter sales performance by the South Korean carmakers.

According to Reuters, citing a group statement, the companies said Hyundai replaced its overseas division chief Im Tak-uk while Kia replaced US vice chairman Ahn Byung-mo.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Both will serve as advisers, the statement said, adding that the “reshuffle aims at beefing up the overseas sales competitiveness of Hyundai Motor and Kia Motors”.

Overseas sales of at each brand fell about 4% in the first quarter and Reuters noted the two are expected to report weak first quarter earnings later this month following increased incentives in the US aimed at reviving sluggish demand for sedans and to combat Japanese rivals boosted by a weaker yen.

Chang Won-shin, a Hyundai overseas sales executive, will take over from Im while Kia’s US manufacturing operations will be overseen by Shin Hyun-jong and its US sales unit will be headed by Shon Jang-won, currently in charge of Kia’s European sales.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact