GM Daewoo believes that its new Chevrolet Spark (sold at the Daewoo Matiz Creative in Korea) mini-car will have strong worldwide appeal and has compared it to cultural icons such as Apple’s iPod.
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GM Daewoo Auto & Technology Co. will start selling the four-door mini-car in South Korea from next month where GM retains the Daewoo brand and the car will be called the Matiz Creative.
Under the Chevrolet Spark nameplate, the car will hit US. showrooms in 2011, highlighting GM’s efforts to focus on small cars.
“Like the iPod, the Matiz Creative will become a cultural icon,” Rick Labelle, vice president of GM Daewoo, told reporters at the company’s plant in the city of Changwon.
“We want the Matiz Creative to be the choice for those who see value more than money,” said LaBelle, describing the new model as “emotionally engaging, stylish and expressive.”
Yonhap news agency reported that in South Korea the car has more than 5,000 customers signing pre-sale orders.
Equipped with a 1.0 litre gasoline engine and a four-speed automatic transmission, the Spark gets 17km to one litre of gasoline, GM Daewoo said.
“In developing the global mini-car, we considered every possible road condition in the world and tested the vehicle accordingly,” Jack Keaton, a senior executive in charge of GM’s global minicar program, said in a statement.
