Kia has appointed a new President. With more than thirty years experience within the Hyundai-Kia Automotive Group, Hyoung-Keun (Hank) Lee takes over the position from his previous role as Senior Executive Vice President and COO of the International Business Division at Group headquarters in Seoul.
 
Prior to heading Kia’s International Business Division, Mr Lee served as President of Kia Motors Europe and President and CEO of Dongfeng Yueda Kia, the company’s joint venture in China. 

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Mr Lee has worked within the Hyundai-Kia Automotive Group since 1977.
 
He takes over the position of President from Euisun Chung who was recently appointed to Vice Chairman of Hyundai Motor. 

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