Sales of imported light passenger vehicles in South Korea continued to fall sharply in February, by over 20% to 15,885 units from 19,928 units in the a year earlier, according to data compiled by Korea Automobile Importers & Distributors Association (KAIDA).

Sales in the first two months of the year were almost 17% lower at 34,083 units from 41,003 units in the same period of last year, just as Hyundai put in a strong performance following the launch of new SUV models including the Palisade and Santa Fe, as well as the revised Sonata mid-size sedan.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The leading importer, Mercedes-Benz, saw its sales fall by 31% to 9,407 units in the two-month period from 13,701 units a year earlier, while BMW-Mini sales plunged by over 50% to 6,269 units from 12,615 units previously – with the German brand affected by a major recall last year following a series of engine fires.

Toyota-Lexus sales increased by 7.2% to 4,738 units year-to-date from 4,419 units previously, helped by strong demand for hybrid vehicles in the country, while VW-Audi's recent return to the market following the diesel emissions cover-up scandal saw its sales rise more than ten-fold to 2,883 units.

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now