Hyundai Motor said it planned to target a greater share of the rapidly expanding market for low and zero emission vehicles, following the launch of the fuel cell electric Tucson SUV last week.

Hyundai said the Tucson FCEV is the only vehicle of its kind to go into mass production so far. The company aims to catch up with its global competitors in developing a broad range of green cars over the next few years, including hybrid, fuel cell and electric vehicles.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Hyundai expects the global market for low and zero emission vehicles will reach 8m units by 2020, compared with 1.74m last year, with China, US and Europe leading the way. Government regulations will play a key role in driving demand.

Hyundai already has a fuel cell car in production at present, the Tucson ix, which it launched last year. It plans to commercialise an electric powered compact car in 2016, fitted with an 80kW electric motor and an LG 27 kW battery pack giving it a 200km (120 miles) range.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact