The Korea Herald reports that Hyundai Motor Co. has emerged victorious in a conflict with former parent Hyundai Corp. in a conflict involving the latter using the brand name ‘Hyundai’ for its motorcycle exports.
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Hyundai Corp. has said that it has decided to stop using the Hyundai brand name for its motorcycle shipments, a business it started in March, and would begin looking for a new trademark.
Hyundai Motor, Korea’s largest carmaker, had argued that the trading business should not ship motorcycles under the Hyundai brand name because it could cause confusion among buyers that the products are made by Hyundai Motor, the Herald report said.
The motorcycles, which are exported to such markets as Pakistan, the Middle East, South America and Southeast Asia, are in fact made in China.
“When looking at it from just the label perspective, we have no problem,” Park Won-jin, head of Hyundai Corp., said in remarks reported by The Korea Herald, “But we understand why Hyundai Motor is worried about a misunderstanding in the market, especially since the product is a type of motor vehicle.
“To show our respect for the company that is becoming a global leader representing Korea, and considering our past group relations, we decided to give up the brand name,” Park added, stressing the company would continue to export motorcycles under a different name.
